The Pique Newsmagazine published a feature on Whistler Blackcomb’s very own “sustainable philosopher king.”

“Arthur DeJong’s passion is protecting the environment. He’s trying to make an economic model for it

By Stephen Smysnuik

Arthur DeJong has a problem. It’s his truck. It’s a huge all-terrain vehicle and every time he presses his Salomon hiking boot on the gas pedal it burns more fuel than he cares to think about.

As much as Whistler Blackcomb’s mountain planning and environmental resource manager works toward a zero carbon operating footprint for the entire company, he’s caged by the cursed technological shortcomings of the human race.

“I try to eliminate as many contradictions from my life as I can,” he says. “But then watch me put out a fire in a Smart Car.”